Speaking of brand diversification, Liz Claiborne added to its string of acquisitions by buying Travis Jeans, a.k.a. Juicy Couture. Over that few years, Liz Claiborne has skillfully bought up clothing lines and chains of stores that are complementary and don't cannibalize each other's business, including: Sigrid Olsen, Lucky Brand jeans, Mexx shops and Ellen Tracy.