Smarter Retail

Resources for the independent retailer to survive and thrive.

Monday, February 17, 2003

Tip of the day. Ever wonder what goes on in your stores when you're not around? Human nature dictates that your employees do not act the same way when you are in front of them than they do when left alone. But what exactly are they doing? Best way to find out is to have a friend or relative visit your store when you are not around and pose as a customer. This will give them an idea of how well customers are taken care of and what the general mood in the store is when the boss is not around. They can also try calling your store to see how a customer is treated over the phone.
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