Tip of the day. Dress for success. People shop for validation, to feel better about themselves. Nothing sends an undecided buyer reaching for the wallet like the simple words "It looks great on you." However, for those words to have an effect on the customer, the customer must believe in the credibility of the salesperson. If the salesperson looks like a slob or is clearly not fashionable, he can say "It looks great" until he is blue in the face and the customer will merely see insincerity. However, when your salespeople are sharp dressers with a keen sense of fashion in their own wardrobe, then the customer is not only likely to believe the salesperson but is even subconsciouly waiting for her guidance. More than once I have seen the owner of an appparel or footwear store show up for work in jogging pants and sneakers. Customers look to salespeople for guidance -- dress accordingly.